28%
Response Speed
Measures how quickly qualified inquiries receive a real first response before intent cools off.
Why it matters
Most consulting firms do not lose the lead at the top of funnel. They lose it after someone already raised a hand.
The leak usually shows up after the inquiry arrives: a delayed first response, partial intake, or a handoff that depends on whoever happens to notice it first. The demand was there. The operating discipline was not.
Raw speed helps, but speed without context just creates fast confusion. If the team responds quickly without the right intake details, routing logic, or next-step ownership, the process still stalls and the buyer still drifts.
Inconsistent handoff is where revenue disappears quietly. A good-fit lead can survive one delay. It usually does not survive three teams, vague ownership, and no reliable follow-up plan. That is what this audit is meant to surface.
Audit categories
What the audit measures
Four operating categories. Weighted on purpose. Because not every failure mode deserves equal blame.
24%
Intake Quality
Checks whether the team captures enough detail to qualify, prioritize, and act without rework.
24%
Routing Clarity
Evaluates how clearly ownership is assigned so leads reach the right person without guesswork.
24%
Follow-Up Discipline
Looks for a repeatable follow-up rhythm instead of random outreach and crossed fingers.
Assessment
Audit your lead response system.
One question. One answer. Then move. Revolutionary, apparently.
0
Overall score
Complete the assessment to calculate your score.
Results
Your audit summary is ready.
Finish the assessment. Then the page can judge you properly.
Finish the assessment. The math is not clairvoyant.
Strongest category
Nothing calculated yet.
Needs attention first
Still waiting for real answers. Tragic.
Detected patterns
No patterns yet. Because no results yet.
For firms scoring weak on response speed, routing, or follow-up discipline, the next step is usually process repair, not another report.
Your audit revealed a fixable problem.
The 7-Day Speed to Lead Sprint turns these findings into a tighter intake, routing, and follow-up system your team can actually run.
See How the 7-Day Speed to Lead Sprint Fixes This
FAQ
Frequently Asked Questions
Short answers. Operational ones. No motivational wallpaper.
What does this audit measure? +
It scores the four operating categories that most directly shape conversion early: response speed, intake quality, routing clarity, and follow-up discipline. The output shows where the process is strong, where leads stall, and which failure pattern needs attention first.
Is this for all businesses? +
No. It is built for founder-led B2B consulting firms. The questions assume a smaller team, high-trust sales motion, and lead handling that usually spans intake, owner assignment, and follow-up across a few people instead of a giant sales department.
How long does it take? +
About 2 to 3 minutes. It is short enough to finish in one sitting and specific enough to expose whether the process runs on defined operating rules or on whoever happens to be paying attention.
What happens after I complete it? +
You get an immediate result with your overall score, strongest and weakest categories, and the main operating pattern dragging performance down. From there, you can decide whether to explore the 7-Day Speed to Lead Sprint to fix the weak points instead of staring at them.
Why are the questions so operational? +
Because vague self-assessment is useless. The audit focuses on response timing, intake completeness, owner assignment, handoffs, visibility, and follow-up behavior so the result points to a workflow problem you can actually fix.