Most Consulting Firms Do Not Have a Lead Gen Problem. They Have a Lead Handling Problem.

A lot of teams try to buy their way out of a process problem with more leads. That can work for a while, but it also hides the leak. If the first response is slow, intake is weak, routing is unclear, and follow-up is inconsistent, more leads just create more dropped opportunities.

The speed-to-lead positioning was an attempt to make that problem easy to understand and easy to buy.

What still applies

The same pattern shows up outside consulting. Hotels, product teams, service businesses, and internal operations all have places where work gets lost because responsibility, context, and next action are not shaped into a system.